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Showing posts from February, 2026

Top 10 Apparel Brands in India (2026): Your Complete Shopping Guide

  Ever stood in front of your wardrobe wondering why nothing fits right, even though you’ve spent ₹15,000 on clothes this season?​ Here’s the thing: you’re not buying wrong. You’re just buying from the wrong brands for YOUR style.​ India’s apparel market hit 115.7 USD Billion in 2024, and it’s only getting bigger. But with 100s of brands shouting for your attention—from ₹299 Zudio tees to ₹8,000 Zara blazers—how do you actually know which brand deserves your money?​ This isn’t another “top brands” listicle. This is the guide to finding brands that match your style, budget, and lifestyle, whether you’re hunting for that perfect Friday-office look, ethnic fusion for Diwali, or gym wear that doesn’t look boring.​ Let’s break it down. Read More:  Top 10 Apparel Brands in India (2026): Your Complete Shopping Guide

Impact of US Tariffs on India. What It Means for Indian D2C & E-Commerce Brands

  When the U.S. announced new tariff hikes on Indian imports, most coverage focused on fears of export losses, trade tension, and manufacturing slowdowns. However, the core story for Indian D2C and e-commerce brands is about how these businesses are making strategic adjustments and uncovering unexpected opportunities. While there is pressure and costs are rising, some Indian products now face steep tariff increases of up to 50%, the situation is not one-dimensional. Here is an additional perspective that is often missed: Every tariff has a ripple effect, and some ripples create waves of opportunity. In other words, Indian D2C brands are not retreating; they are adapting more quickly, intelligently, and profitably than expected. Read More:  Impact of US Tariffs on India. What It Means for Indian D2C & E-Commerce Brands

Product Sourcing Tips for eCommerce Sellers in India

  If you sell online in India, everything your sourcing decides your profit. A great product with the right price, quality, and supplier can make your brand; a bad sourcing decision can drain margins, increase returns, and even stop your growth. But Indian sellers don’t have it easy. You deal with MOQ (Minimum Order Quantity)-heavy suppliers, fragmented wholesale markets, unorganized manufacturers, price fluctuations, and quality issues that appear only after you send the product to customers. That’s exactly why this guide exists. This isn’t a generic, global article. You’ll learn India-specific sourcing strategies, supplier checks, negotiation scripts, cost formulas, and practical tips used by high-performing D2C and marketplace sellers. Read More:  Product Sourcing Tips for eCommerce Sellers in India

Ecommerce Marketing: The Complete Guide to Driving Traffic, Conversions & Loyalty

  Let’s start with a hard truth most sellers learn too late: Traffic doesn’t build e-commerce brands. Experiences do. Over the last few years, iThink Logistics has analysed millions of shipments, failed deliveries, repeat orders, and customer interactions across Indian e-commerce businesses ranging from early-stage D2C sellers to scaled marketplace-first brands. One pattern shows up consistently: What we consistently see on-ground: • Sellers who depend only on ads often see quick spikes in orders, followed by higher returns, rising support load, and margin pressure.   • Sellers with marketing, delivery experience, and a post-purchase communication system grow more slowly but build repeat demand and long-term stability. Read More:  Ecommerce Marketing: The Complete Guide to Driving Traffic, Conversions & Loyalty

E-commerce Marketing: The Complete Guide to Building, Growing & Scaling an Ecommerce Business

  The digital marketplace never sleeps. Right now, someone is buying handmade jewelry from a creator in Portland, subscribing to a meal kit service in Mumbai, or clicking “add to cart” on a limited-edition sneaker drop in Tokyo. The ecommerce business landscape has transformed from a novel concept into the dominant force reshaping how we buy, sell, and build brands. But here’s the truth most founders learn the hard way: building an online store is easy. Building a  profitable  one requires mastering the art and science of ecommerce marketing. This isn’t just about running Facebook ads or posting on Instagram. It’s about understanding the complete ecosystem—from the moment someone discovers your brand to the delivery experience that determines whether they’ll ever buy again. It’s about choosing the right e commerce business models, optimizing every conversion point, creating happy customer experiences, and yes, even making supply chain visibility part of your competitive a...

Top 10 Courier Companies in India: Complete Guide for 2026

  I am writing this blog post to help businesses, ecommerce sellers, and individuals find the   top 10 courier companies in India   known for their trustworthiness, efficiency, and cost-effectiveness. Whether it’s for online businesses or sending parcels to loved ones, timely transportation plays a vital role. With courier services across India catering to diverse delivery needs, choosing the  best courier company in India  can directly impact customer satisfaction and business growth. Given India’s vast geographical expanse and diverse population, the necessity for robust online courier services that guarantee on-time deliveries becomes apparent, and knowing  which is the best courier service in India  becomes must-known. Read More:  Top 10 Courier Companies in India: Complete Guide for 2026

Shipping & Courier: The Complete Guide to E-commerce Shipping, Tracking & Logistics Optimization

  Most Indian e-commerce sellers treat shipping as a backend task. It’s usually that “set it and forget it” task you handle once the site goes live. But that mindset? It’s quietly killing your growth. In reality, the shipping and courier strategy needs the same attention as your product pricing strategy, marketing and brand positioning, and customer experience. Every time your product doesn’t arrive on time, there are failed attempts, or customers’ courier interactions are poor, it directly impacts conversions, RTO, repeat purchases, and long-term brand trust. Industry data from RedSeer Consulting shows that nearly 35–40% of Indian online shoppers don’t return after a single poor delivery experience, which can occur for any reason. That’s not a logistics issue, it’s a revenue problem since customer acquisition costs the company, while repeat customers become the main revenue source. Read More: Shipping & Courier: The Complete Guide to E-commerce Shipping, Tracking & Lo...

Packaging and Labelling for eCommerce: The Complete Guide to Safe, Cost-Effective and Export-Ready Shipping

  Imagine this: You’ve just shipped a ₹5,000 smartphone case to a customer in Bangalore. Three days later, it arrives—crushed, damaged, and worthless. The customer refuses delivery. Now you’re paying ₹69 for forward shipping, ₹69 for return shipping, ₹4000 product cost, and you’ve lost a customer who might have spent ₹20,000 with you over the next year. This isn’t rare. It’s happening to thousands of Indian eCommerce sellers right now. The culprit? Not your product. Not your courier.  It’s your packaging. By 2030, India’s eCommerce packaging market is projected to reach  USD 7.59 billion , up from USD 3.75 billion in 2025. Yet despite this massive growth,  20-40% of online orders still result in returns —and packaging-related damage contributes to  10-30% of those returns  depending on product category. Read More:  Packaging and Labelling for eCommerce: The Complete Guide to Safe, Cost-Effective and Export-Ready Shipping