Impact of US Tariffs on India. What It Means for Indian D2C & E-Commerce Brands

 When the U.S. announced new tariff hikes on Indian imports, most coverage focused on fears of export losses, trade tension, and manufacturing slowdowns. However, the core story for Indian D2C and e-commerce brands is about how these businesses are making strategic adjustments and uncovering unexpected opportunities.

While there is pressure and costs are rising, some Indian products now face steep tariff increases of up to 50%, the situation is not one-dimensional. Here is an additional perspective that is often missed:

Every tariff has a ripple effect, and some ripples create waves of opportunity.

In other words, Indian D2C brands are not retreating; they are adapting more quickly, intelligently, and profitably than expected.

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