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  It is always a better idea to retain your existing customers. Customer happiness is something more than just meeting their needs. Customer happiness is all about creating an outstanding experience for your customers. It is the factor behind the idea of life-long and loyal customers. These ten ideas for customer happiness have the potential to  boost your e-commerce business  retaining existing customers while opening doors for the pool of new customers. 1.  Send personalized “Thank You” notes People prefer individual treatment rather than a standard approach, and your customers are no exception. Imagine you get a personalised note along with the product box from the brand you just purchased a jewelry from for yourself or your loved one. That smirk and aww after seeing that note is customer happiness. Read More:  10 ideas worth trying for customer happiness!

  Why do you need to know about e-commerce growth hacking? Unlike marketplaces, sellers with their own online stores have a different game. They have complete control over their business and its operations. Starting from brand building to the customer experience, they have the freedom to shape and maintain their image. However, with this freedom, store owners may not have the expertise to scale it up and outperform. In today’s world of e-commerce, there are thousands of ways to scale, some focus on product margins, whereas some focus of  delivering better customer experience , some focus on the specific product line and the list go on. Neither way is necessarily right or wrong. Here are some of the best e-commerce growth hacking tips to make your online store a super success. These tips cover how to shape buyers experience while opening new doors for the future of your online store. Read More:  E-commerce growth hacking tips from the experts

  It had become quite old when people used to buy online because of the lower prices of products. Nowadays people order online because of many reasons including product quality, delivery speed, in short, the overall experience with a brand. Today customers demand both choice and flexibility when it comes to receiving their online purchase. Your customers won’t mind leaving the shopping cart abandoned if they don’t find satisfactory delivery options. A purchase is made to satisfy a need or want, and delivery is the key to how quickly this need is fulfilled. Today, your e-commerce delivery strategy is more critical than ever. Unlike the previous generation, today people are seamlessly integrating with digital technology and choices in everyday life. This is the reason they also expect fast and seamless customer experience in e-commerce. Online retailers today are competing mainly on delivering excellent customer experience. Read More:  How to fulfill Logistics expectations of on...

  There is a lot of noise on content marketing. For those who have little idea about what is content marketing, let me give you a brief. E-commerce content marketing strategy is about providing valuable information to readers. It’s all about educating, entertaining and giving value to your customers to gain trust in your brand. Content marketing is not  only  about selling your products. It is about helping your target audience to make informed decisions. In a broader perspective, e-commerce content marketing strategy is an effort of  marketing your brand  and products through sharing of informative, entertaining and insightful information which creates value for the readers. It’s not about pushing your products to the target audience through the sales pitch, but educating and moving people towards the best course of action. To make your e-commerce business profitable, what you need is conversions. The e-commerce content marketing rules have changed. Read M...

  The biggest challenge about running an online store is that you cannot interact with your customers in-person. Email marketing tips for e-commerce is not just about selling but building strong relations with your customers. If you are not using e-commerce email marketing in your  marketing strategy , you are missing out the tremendous potential for your sales funnel. You are an entrepreneur recently launched an online store, there are chances you do not have much time to invest in marketing research. However, it is advisable to make an effort to invest your time in email marketing to make the most of it. If used successfully, email campaigns are highly influential sales tool. However, it is spam and a waste of time when used poorly. Read More:  10 email marketing tips to boost your e-commerce business

  A study shows that e-commerce shipping charges are the primary reasons for the abandoned carts. This is the point where many of your customers left the shopping cart without proceeding to the checkout as they see the additional shipping charged they have to pay exclusive of the actual product pricing. Shipping costs for your online store are a huge pain. Whether you are a small or large seller, no doubt you have felt the pain of shipping costs and many a time, the number of abandoned items on your dashboard. Today, free shipping has become so familiar and expected by your customers. Cutting down your e-commerce shipping costs will surely help you make more profit and possibly grow your sales. Are there any proven ways to cut down your shipping costs? Yes. Here are seven tips e-commerce owners can use right now to help get control of their shipping expenses. 1 .  Use Multiple Courier Partners Read More:  7 Ways To Reduce Your E-commerce Shipping Cost