Packaging and Labelling for eCommerce: The Complete Guide to Safe, Cost-Effective and Export-Ready Shipping
Imagine this: You’ve just shipped a ₹5,000 smartphone case to a customer in Bangalore. Three days later, it arrives—crushed, damaged, and worthless. The customer refuses delivery. Now you’re paying ₹69 for forward shipping, ₹69 for return shipping, ₹4000 product cost, and you’ve lost a customer who might have spent ₹20,000 with you over the next year.
This isn’t rare. It’s happening to thousands of Indian eCommerce sellers right now. The culprit? Not your product. Not your courier. It’s your packaging.
By 2030, India’s eCommerce packaging market is projected to reach USD 7.59 billion, up from USD 3.75 billion in 2025. Yet despite this massive growth, 20-40% of online orders still result in returns—and packaging-related damage contributes to 10-30% of those returns depending on product category.
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