Ecommerce Marketing: The Complete Guide to Driving Traffic, Conversions & Loyalty

 Let’s start with a hard truth most sellers learn too late: Traffic doesn’t build e-commerce brands. Experiences do.

Over the last few years, iThink Logistics has analysed millions of shipments, failed deliveries, repeat orders, and customer interactions across Indian e-commerce businesses ranging from early-stage D2C sellers to scaled marketplace-first brands. One pattern shows up consistently:

What we consistently see on-ground:

• Sellers who depend only on ads often see quick spikes in orders, followed by higher returns, rising support load, and margin pressure.  

• Sellers with marketing, delivery experience, and a post-purchase communication system grow more slowly but build repeat demand and long-term stability.

Read More: Ecommerce Marketing: The Complete Guide to Driving Traffic, Conversions & Loyalty

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