Product Sourcing Tips for eCommerce Sellers in India

 If you sell online in India, everything your sourcing decides your profit. A great product with the right price, quality, and supplier can make your brand; a bad sourcing decision can drain margins, increase returns, and even stop your growth.

But Indian sellers don’t have it easy. You deal with MOQ (Minimum Order Quantity)-heavy suppliers, fragmented wholesale markets, unorganized manufacturers, price fluctuations, and quality issues that appear only after you send the product to customers.

That’s exactly why this guide exists. This isn’t a generic, global article. You’ll learn India-specific sourcing strategies, supplier checks, negotiation scripts, cost formulas, and practical tips used by high-performing D2C and marketplace sellers.

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