What is RTO in eCommerce and Why Does it Happen?

 

What is RTO in eCommerce and Why Does it Happen?

Picture this: You just spent ₹500 marketing a product, ₹50 packaging it beautifully, and ₹80 shipping it to your customer. Three days later, it’s back at your warehouse. Welcome to the world of RTO.

You’re not alone. Last month, I watched a client lose ₹2.3 lakhs to returns they could have prevented. The culprit? A simple misunderstanding about what RTO means and why it happens.
Read More -https://www.ithinklogistics.com/blog/what-is-rto-in-ecommerce-and-why-does-it-happen/

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