How to target different stages of the buyer’s journey

 While jumping into online marketing, we often miss the opportunity to get in touch with our potential customers in various stages. As a marketer, your sole focus is on the purchase act of customers. However, you are missing immense opportunities to inspire your audience throughout their buying journey.

The buyers have different concerns at each stage, and you need to make your marketing efforts different according to the buying journey. Buying is the psychological process that a customer goes through before making a purchase.

Let’s have a detailed look at each stage of the buyer’s journey and how your online marketing efforts can lead them to make a purchase rather repeat purchase from you.

Read More: How to target different stages of the buyer’s journey

Comments

Post a Comment

Popular posts from this blog

How is e-commerce logistics pricing determined?

  Where there is e-commerce, there is logistics. Going hand in hand, both of the sectors are nonfunctioning without the other. Every small to large scale business setting up their online stores needs logistics to deliver their products for them. Different companies have different rule. Some have their own logistics, while others  hire a 3PL  for carrying out their work. Irrelevant of who is coming to function, the one thing that remains common is the maintenance cost. If you have logistics, you have to invest a certain amount of money behind it to keep it going. Tying up with  courier company  involves a lot of factors. Doing proper research before signing up for one is extremely important as your entire business is dependent on these logistics functionality. A slight mistake can lead to a huge loss. This blog talks about some of the most important factors that determine logistics functioning. Read on below to find out. Read More:  How is e-commerce logisti...
Read more

Why Dark Mode is More Than Just a Trend

  McDonalds’ bright red colour induces hunger.  Tropicana uses the colour green in its font to indicate the ‘natural’ nature of its juices.  Nickelodeon’s orange stands for creativity and enthusiasm which is perfect for a kid’s channel.  Barbie as a brand uses the colour pink to portray femininity and playfulness.  Clearly, colours affect our psychology more than we think!  And today, the colour in question is ‘dark.’ Not just a dark shade but ‘dark mode’ A mode that is  Interesting✅  Engaging ✅ And incredibly trending! ✅ Yes, you heard that right. Read More:  Why Dark Mode is More Than Just a Trend
Read more

7 Reasons Why You Need Shipping Insurance

  Since the pandemic, online businesses have rapidly grown and along with this, the need for quick and easy parcel delivery has presented itself. We’re sure you know of many businesses that have reached new heights lately! Did you know?  According to  statistics , over 159 billion packages were shipped across the world in 2021. In keeping with these statistics, the volume of packages delivered globally is growing rapidly and is expected to reach 256 billion by the end of 2027.  Pretty cool, right? We know!  Read  More:  7 Reasons Why You Need Shipping Insurance
Read more