ithinklogistics

  While looking for the festive costume, purchasing electronics, booking a movie ticket, or searching for any other service providers and products, what we look for? We look for the reviews and customer feedback while making a purchase. A study says that more than 70% of customers rely on customer reviews while making a purchase. In the past, we have discussed how important  customer experience  is. Companies cannot afford not listening to their customers. Customer feedback we basically take for improving an internal process. Collecting feedback can take a lot of time, so why not to use this information for other purposes? Online customer feedback can be the ultimate marketing tool for your business. It can either make or break your business. Customer reviews and feedback should be seen more than just feedback on your product and company. Read More:  How customer feedback can improve your e-commerce sales

  It is always a better idea to retain your existing customers. Customer happiness is something more than just meeting their needs. Customer happiness is all about creating an outstanding experience for your customers. It is the factor behind the idea of life-long and loyal customers. These ten ideas for customer happiness have the potential to  boost your e-commerce business  retaining existing customers while opening doors for the pool of new customers. 1.  Send personalized “Thank You” notes People prefer individual treatment rather than a standard approach, and your customers are no exception. Imagine you get a personalised note along with the product box from the brand you just purchased a jewelry from for yourself or your loved one. That smirk and aww after seeing that note is customer happiness. Read More:  10 ideas worth trying for customer happiness!

  Why do you need to know about e-commerce growth hacking? Unlike marketplaces, sellers with their own online stores have a different game. They have complete control over their business and its operations. Starting from brand building to the customer experience, they have the freedom to shape and maintain their image. However, with this freedom, store owners may not have the expertise to scale it up and outperform. In today’s world of e-commerce, there are thousands of ways to scale, some focus on product margins, whereas some focus of  delivering better customer experience , some focus on the specific product line and the list go on. Neither way is necessarily right or wrong. Here are some of the best e-commerce growth hacking tips to make your online store a super success. These tips cover how to shape buyers experience while opening new doors for the future of your online store. Read More:  E-commerce growth hacking tips from the experts

  It had become quite old when people used to buy online because of the lower prices of products. Nowadays people order online because of many reasons including product quality, delivery speed, in short, the overall experience with a brand. Today customers demand both choice and flexibility when it comes to receiving their online purchase. Your customers won’t mind leaving the shopping cart abandoned if they don’t find satisfactory delivery options. A purchase is made to satisfy a need or want, and delivery is the key to how quickly this need is fulfilled. Today, your e-commerce delivery strategy is more critical than ever. Unlike the previous generation, today people are seamlessly integrating with digital technology and choices in everyday life. This is the reason they also expect fast and seamless customer experience in e-commerce. Online retailers today are competing mainly on delivering excellent customer experience. Read More:  How to fulfill Logistics expectations of on...

  There is a lot of noise on content marketing. For those who have little idea about what is content marketing, let me give you a brief. E-commerce content marketing strategy is about providing valuable information to readers. It’s all about educating, entertaining and giving value to your customers to gain trust in your brand. Content marketing is not  only  about selling your products. It is about helping your target audience to make informed decisions. In a broader perspective, e-commerce content marketing strategy is an effort of  marketing your brand  and products through sharing of informative, entertaining and insightful information which creates value for the readers. It’s not about pushing your products to the target audience through the sales pitch, but educating and moving people towards the best course of action. To make your e-commerce business profitable, what you need is conversions. The e-commerce content marketing rules have changed. Read M...

  The biggest challenge about running an online store is that you cannot interact with your customers in-person. Email marketing tips for e-commerce is not just about selling but building strong relations with your customers. If you are not using e-commerce email marketing in your  marketing strategy , you are missing out the tremendous potential for your sales funnel. You are an entrepreneur recently launched an online store, there are chances you do not have much time to invest in marketing research. However, it is advisable to make an effort to invest your time in email marketing to make the most of it. If used successfully, email campaigns are highly influential sales tool. However, it is spam and a waste of time when used poorly. Read More:  10 email marketing tips to boost your e-commerce business

  A study shows that e-commerce shipping charges are the primary reasons for the abandoned carts. This is the point where many of your customers left the shopping cart without proceeding to the checkout as they see the additional shipping charged they have to pay exclusive of the actual product pricing. Shipping costs for your online store are a huge pain. Whether you are a small or large seller, no doubt you have felt the pain of shipping costs and many a time, the number of abandoned items on your dashboard. Today, free shipping has become so familiar and expected by your customers. Cutting down your e-commerce shipping costs will surely help you make more profit and possibly grow your sales. Are there any proven ways to cut down your shipping costs? Yes. Here are seven tips e-commerce owners can use right now to help get control of their shipping expenses. 1 .  Use Multiple Courier Partners Read More:  7 Ways To Reduce Your E-commerce Shipping Cost

  You might be thinking how this tiny thing can help me with boosting my   e-commerce sales   and profit, right? Gift wrapping is a simple add-on service which might seem insignificant, but it can have a considerable impact on the level of service you provide to your customers and resulting increase in the e-commerce sales and average order value. Let’s take an example; you want to send a Christmas gift to your friend. Are you going to send the gift without wrapping? Alternatively, you going to order the package at your doorstep and then take the pain to buy the wrapping material and do it by yourself? No right? This sounds time-consuming. Don’t you think your customer might find it frustrating to wrap the gift on their own! Some people think that gift wrapping is a part of the fun but not all. A large group of people find it time-consuming and difficult to do. Gift wrapping is an essential yet overlooked area in e-commerce servicing. Read More:  Boost your e-commerc...

  Do you sometimes get a good feeling when your customer is frequently browsing your online store? If you want to make your online store more active, you’ll likely be selling experience before selling the actual product. What makes  successful e-commerce stores  successful? Web design and  good customer experience  are the best marketing tools at your disposal. By providing your customers with excellent user experience, not only will they spend more time in your  e-commerce store  and be compelled to make a purchase, but they will also keep coming back to check out your new offers. The feeling of comfort the sense of pleasure; the belief that somebody cares when you’re offered good user experience. Therefore, good user experience is a crucial factor that targets a visitor needs. How your site looks is the very first impression you are going to make on your visitor mind and how well you understand a customer journey while making a purchase adds a great ...

 E-commerce shipping is one of the most significant and most pressing business concerns for e-commerce retailers. Modern consumers are expecting prompt revert while shopping online. They expect the companies they support to send out their orders as quickly. When it comes to customer loyalty, shipping speeds and costs are more important than ever. Higher transportation costs hurt your margins, as well as they may push away potential clients who have a significant desire for internet shopping. A bad experience or a high cost could send them to your rivals. So, what can you do to prevent this from happening? You need to analyze your company’s shipping strategies and find new ways to reduce the expenses. Here are seven best things need to consider: Calculate dimensional weight Before we go into all the different policies to reduce your shipping costs , you need to know the dimensional weight of your boxed items. Most of the shipping carriers like DHL, FedEx, and UPS are using dime...